CHANGE LANGUAGE HERE
CAMBIA LINGUA QUI
CAMBIA EL IDIOMA AQUI
THE MGIM AGENCY
We help music companies and brands understand fandoms, culture and audiences, and turn that knowledge into smart strategies. We work at the crossroads of fan culture, music, entertainment and strategic intelligence.
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Our clients want to take action and truly connect with their audiences. We design launches for products, artists and brands in specific countries, cultures and fandoms. Everything we do is crafted by Mediterranean Girl In Music for the world!
WHO WE WORK WITH
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As a B2B Agency, we work primarily with:
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Record labels and music companies looking to understand fan culture and country-specific markets
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Brands entering culture-led or fan-driven spaces
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Agencies looking for cultural intelligence
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Entertainment and media companies
OUR SERVICES
FANDOM & AUDIENCE INTELLIGENCE
We study fandoms and audiences to understand how they behave, what they value, and how they engage with artists and brands.
Includes:
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Audience and fandom segmentation
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Online and offline fan behaviour
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Community dynamics and engagement patterns
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Interest overlap beyond music
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Drivers of loyalty, growth, and disengagement
CULTURAL & TREND
INTELLIGENCE
We identify emerging trends and cultural signals before they reach saturation, helping clients anticipate shifts rather than react to them.
Includes:
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Trend and aesthetic mapping
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Internet discourse and narrative analysis
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Meme, language, and visual culture tracking
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Genre and scene evolution
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Early-stage cultural signals
MARKET & COMPETITIVE LANDSCAPE ANALYSIS
CAMPAIGN & ERA
INTELLIGENCE (PRE DECISION)
We analyse the wider ecosystem surrounding an artist, brand, or project to understand positioning and differentiation.
Includes:
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Competitive and peer analysis
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Market saturation assessment
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Audience crossover insights
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Differentiation opportunities
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Strategic white-space identification
We support strategic decisions before campaigns, eras, or major moments by validating ideas and anticipating audience response.
Includes:
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Concept and direction evaluation
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Cultural timing assessment
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Audience reaction forecasting
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Risk and sensitivity analysis
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Strategic recommendations before execution
RESEARCH REPORTS & INTELLIGENCE DECKS
Our insights are delivered through structured, decision-ready outputs designed for internal teams. They include:
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Custom research reports
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Strategic intelligence presentations
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Clear insight synthesis
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Actionable recommendations
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Executive-level presentations
HOW WE WORK
We operate as an independent intelligence and strategy partner, supporting companies, labels and brands before key decisions are made. Our work is research-led, culturally informed and tailored to each project. We don’t apply pre-made frameworks or generic solutions, every analysis is built from scratch, based on context, territory and audience.
CONTATTACI
Do you need one of our services or do you want to get in touch? Reach out through the form below.