Justin Bieber drops new album Swag II, the second chapter of Swag

Justin Bieber has released Swag II, the second part of Swag.

Justin remains one of the ultimate references for fangirls worldwide. Every time he releases new music, it feels original, special and wrapped in an atmosphere that only he can create.

After making his big comeback with Swag on July 11, Bieber already delivered the sequel: Swag II officially dropped today, September 5. Even though Swag II is presented as a direct sequel, it immediately sets itself apart. The contrast is clear from the covers alone: while Swag came in stark black visuals, Swag II bursts in pink, signaling a brighter energy.

Yet despite these differences, it is the perfect second chapter. The sound maintains a close connection to the original Swag vibe and it talks about similar themes, but takes them to a new layer. Both albums remain deeply personal and offer fans an intimate glimpse into Justin’s inner world, his reflections and his emotions.

In true surprise-fashion, Swag II went live a little later than planned, at 2:40 a.m. EST (8:40 a.m. CET) instead of the originally announced midnight EST release. No one knows exactly why, but it hardly matters: Beliebers always have Justin’s back. For fans who waited four years after Justice for new music, summer 2025 turned into a dream come true: two full albums in just two months. Once again, Bieber proves that he knows exactly how to surprise his audience and how to make them feel part of something bigger than just a release.

Justin Bieber never disappoints. So, thank you, Justin, for everything!

You can listen to Swag II by Justin Bieber here: