Madison Murray releases book From Followers To Fans: a guide helping artists build real connection in the digital age

Numbers don’t build careers, people do: that’s the starting point of From Followers To Fans, the debut book by Madison Murray, known online as Madison M. Writes.

After five years of experience as a music blogger, promoter and content creator, Madison is turning what she has learned into a compact, practical guide for artists who want to grow without losing their authenticity. The book came out earlier this week and has around 50 pages.

From Followers To Fans is written for artists at any stage of their career. It shows how to polish an online image and turn passive followers into people who actually care about the music. Each chapter ends with short exercises to help readers apply what they’ve learned right away.

“We as an industry have slowly lost the plot and started chasing numbers and vanity stats instead of focusing on real connection. You hear so many horror stories about people who took off on TikTok and got signed only for their label to drop them after that wave of virality inevitably settles, or artists with thousands of followers not getting streams or buys despite their reach on socials. I hope that From Followers To Fans can help combat that by teaching artists about how to polish up their online presence, what kinds of content actually resonate with their followers, and even how to get their first reviews from music blogs.”

The book feels personal because, for her, it is. Madison traces her journey from fan to professional through real experiences. She recalls her first concert, the sense of community in the crowd, and how that night shaped her belief in music as an experience that lives beyond the songs. That idea runs through the book: a reminder that great promotion starts with emotion.

Readers can expect advice that covers every step of building a presence: defining artistic identity, creating release plans that feel alive, engaging with fan communities and catching the attention of music blogs. The digital version even includes links to resources and examples of real campaigns that worked.

From Followers To Fans is available in both print and digital formats on madisonmwrites.com and Gumroad.